There are some practical approcaches to help you stay on top of quality while doing a publication printing job and so forth:
1. Go where the quality is in control
Some printers have quality control managers and full-blown quality control departments. Others, more and more, are going to the quality control concepts espoused by the late quality guru Dr. W. Edwards Deming. You need to get the right one.
2. Make sure you are organized
A lot of problems and mistakes occur when there is miscommunication between production personnel and the printers. If you deliver your prepress materials in a confusing mess, the printer is more likely to do something in a way you had not intended. Your disorganization also means more work for the printer.
3. Make sure you're on time
Missed deadlines cause problems. The more pressured the prepress house or printer, the more likely it is that something will go wrong. And you'll be one of the ones who's stressed, too--meaning you'll be just as likely to miss something.
4. Identify potential problem areas
For example, let the printer know upfront that a certain ad or editorial layout has complex color breaks or alignment. Giving them the opportunity to prepare themselves for difficult undertakings is also giving them the opportunity to make sure they're prepared to do it right.
5. Let the printer know what you want and what you demand
At least one initial trip to a press check is advisable. That way, you can get to know a printer's personnel and their capabilities. And they can get to know your standards and what you expect. They will learn how you feel about those more subjective quality issues and adjust their work accordingly. And you'll also find out if you can trust the press operators to know what they are doing. If you find out you can't, you'll know you need to shop for a new printer. Either way, you'll be protecting your quality.
IIn addtion, there are some tiips on Pictures, Resolution and Colors.
These are:
- 1.Always save your photographs and images as TIFF, EPS, CMYK or JPEG. After saving the images in the prescribed format put them in the page layout.
- The resolution for the images should be 300 ppi. The size and resolution are inversely proportional to each other. So choose a size that best suits the resolution. You can enlarge the image by 15% by saving it at 300 ppi.
- The images available on the internet are at a resolution of 72 ppi. So, you have to decrease the size to get the resolution of 300 ppi. However, getting images from the internet is not recommended
- In Photoshop files, don’t include ICC color profiles.
- Small and fine objects like thin lines or boxes or fonts below 12 pt. or script fonts below 18 pt should not be colored. These should be left black or in a single color. Don’t reverse (i.e. white on black background) small and fine objects.
(from http://findarticles.com/p/articles/mi_m3065/is_n19_v23/ai_15857471/)
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